Hours
Monday-Friday
10am-5pm

7200 Menaul Blvd NE

(505) 884-1024

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Bella 
Diamonds & Watches
Affordable Luxury

New Mexico’s Premier Luxury Watch Reseller.  Quality Luxury Watches at an Affordable Price backed by years of Experience!

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Our cases are full. Come by and find the watch that is right for you.

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Other Items Available from our Inventory

Please contact us for price and availability for watches at this link. 

Featured Items

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Customize your Swiss watch

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What Our Customers are Saying
I've been to many jewelry stores in Albuquerque New Mexico, and "Bella Diamonds and Watches" is by far at top of it's game. Their Diamond and precious metal both new and vintage jewelry is absolutely stunning in both looks and value. Like myself, Robert loves luxury watches. His knowledge and expertise in watches has really helped in my understanding of both history and value associated with the horology market. I cannot thank him enough for his advise. If you find an older watch that needs to be restored then look no further than "Bella's Diamonds and Watches". When their done working on it you'll think you bought it from the manufacturer direct. They also work directly with a local watch master that can fix any watch or clock in the world. I know because I deal with him directly and he also gives very high marks to this firm. Look no further then "Bella Diamonds and Watches". FIVE 🌟's. Try TEN 🌟's. ~ Cameron Ingles, October 2020
What Our Customers are Saying
SUPERIOR in all ways... I've been going to Bella Diamonds and Watches for several years now. It is the only place I trust for excellent service, honest information and truly wonderful/respectful interactions. The jewelry is Gorgeous, the selection is vast and the knowledge is outstanding. ~B. Ross, April 2021
What Our Customers are Saying
Well, I was going to write you a google review but then saw how your information and photo are available across the web. We are sensitive to that so let me tell you personally how pleased we always are with your service. All three times we have purchased an item and when we have just been in, the experience has been fantastic. You and the staff are always so helpful, kind, and patient. The quality of the service and the items is the highest and we love all we have received. Sedona really loves both her ring and her necklace, both of which she wears every day. I love my necklace. It is so simply elegant and the largest diamond I have ever received! We thank you for both your kindness and the quality of our jewelry. They will last more than a lifetime and will hopefully be handed down for generations. ~ C. S&S September 2020
What Our Customers are Saying
I just wanted to thank you and Tess for allowing me to pick up my bracelet yesterday.  It's been a very tough 3 years for me, so this was my reward for getting through it.  And I also wanted to make sure to get my payment to a small local company that I'm sure is having a tough go of things right now as well.  I will have now made Bella Diamonds and Watches my go-to jewelry store and will recommend you to all my friends!  Last, but certainly not least, the bracelet is really gorgeous!  I'm thrilled to own such a lovely piece! ~Linda S, May 2020
What Our Customers are Saying
If you are looking for a great watch and jewelry store then Bella is the best place. I have purchased several watches from Robert and am always happy. Over the years Robert has also serviced watches and replaced watch batteries. I stop by on a regular basis to see what is new in the watch case.  ~ Jeff JJ, October 2018
What Our Customers are Saying
I just learned about this jewelry shop and stopped by to see if they would help me with a watch. They were very nice and fixed my watch on the spot. They also are going to help me find a watch I have been looking for. I love the way they treated me and will be going back for all my jewelry and watch needs, this is the best I’ve been treated at a store in a long time. ~ Carl Eckelman, October 2018
What Our Customers are Saying
Great customer service. This is the best place in town if you are looking for fine jewelry or a great looking watch. I needed a watch repair and they took great care of me. Showed me what was wrong, cleaned up the watch and made it look new. Give them a try, you won't find a better place. ~ D. Smithy, September 2018
What Our Customers are Saying
Bought a David Yurman watch several years ago. Been a great watch and just recently a band pin broke. Went to see Robert and he repaired and cleaned it at no charge. That is what I call customer service! Great guy and great business. I totally recommend this business. Thank you, Robert! ~ Steve Moore, September 2018
What Our Customers are Saying
The staff was friendly and knowledgeable, my Rolex was repaired in less than a few hours and the price was incredible. I highly recommend this place. ~ Anthony Griego, August 2018
What Our Customers are Saying
I've dealt with owner Robert Weber and Bella on a number of occasions over the last 5 years, mostly in regard to watch repair. I've received considerate treatment and first rate service. Bella's is a fine, family run business, which has my complete trust. There is even a beautiful dog that sometimes sleeps behind the counter. I recommend this store with enthusiasm and without reservation. ~ Elliot Chidecki, June 2018
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Except where noted otherwise, the brands whose items we sell are not associated with Bella Diamonds & Watches Inc, and the brand names are the trademarks of their respective owners. We are an independent dealer and are not an authorized reseller of any of the items we sell. Except where noted, retail pricing information on our products are estimates based on multiple sources.

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Copyright Bella Diamonds and Watches, Inc. 2018-2021